Same day payment

In customer surveys, one the top pain-points in the newly launched Claims experience was payments. The design team asked ourselves, how might we create a rewarding and exceptional payment experience - one in which customers feel both empowered and supported from initial onboarding all the way through to seeing their money delivered the way that makes the most sense for their lifestyle? By focusing on these important touch points, big gains in both customer satisfaction with payments, and loyalty through NPS were tracked: 1. Onboarding to payments, 2. Promotion of payment options with guidance 3. Bank account details and 4. Payee coordination and preferences.

Prototyping
Instead of payments as a single transactional customer touchpoint in the overall journey, we decided to shift to focus on designing for end to end financial agency and inclusion for customers - including guidance, meeting expectations from other fintech experiences that are pretty common (ex: mortgage refinancing) and real-time status updates for payments. The updated end to end flow includes: 1. Onboarding to payments, 2. Promotion of payment options with guidance 3. Bank account details and 4. Payee coordination and preferences. 

User testing
The product team tested the full flow and asked users to rank their overall experience with past payment experiences.


Download the full process in a one pager
Includes the user profiles and discovery phase deliverables.